It’s been some time since B4GMG has delivered Industry Insight News but we’re back to keep audio content creators up on the latest of what’s going on in the industry and how it can affect your content.
It seems to be some push back coming from some streaming platforms with the new increased royalty rate. This comes right when we’re trying to determine if albums are still relevant in the streaming era.
From The Soundboard: The album format still has so much to live for
“An easy way to keep LPs from dying would be including them as part of merchandise and ticket packages. Essentially, the artist would include an album as part of a merchandise sale or the sale of a concert ticket.” – Willard Givens
Many artists are promoting singles and EP’s, getting away from albums and even mixtapes. While this may be the case, it’s about finding what works for you. What are your thoughts? Do you think albums are still relevant? Do you prefer to release EP’s, mixtapes, or singles? What do you think are the advantages of each?
Men lie, women lie, numbers don’t it seems. Many outlets are looking at the quantity element of a brand. Numbers on social media, website and emailing lists are growing of more importance.
Is the Music Industry Using Big Data to Discover New Artists?
“Big Data will give A&R departments information for potential marketing strategies which has never been at their disposal before. Big Data will facilitate the process of booking tours, as data from streaming sites such as Spotify will indicate which countries and cities the artist is popular.” -Kevin Cornell
Are you pushing your brand and your audio content to enough outlets to be noticed? How are you building your numbers online? Have music business professionals reached out to you because of how well your numbers are?
Are you an artist that has assigned your publishing administration rights directly with Spotify? Knowing that Spotify is fighting to stop the increased rate for songwriter’s, what are your thoughts?
Apple Blasts Spotify for Suing Songwriters: ‘A Damaging Step Backwards for the Music Industry’
“Underneath the rhetoric, Spotify’s aim is to make more money off others’ work. And it’s not just the App Store that they’re trying to squeeze — it’s also artists, musicians and songwriters.” Apple
Have you been making money from your Spotify streams? Do you think you will continue to promote your music as much through the streaming platform knowing they aren’t supporting the new increased royalty rate law?
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